The High Floor
- Mohammad Al-Kudwah
- Dec 24, 2025
- 2 min read
Setting the bar too high without a foundation doesn’t create excellence — it creates quiet collapse
We often start with big dreams.
Building a successful organization.
Leading a high-performing team.
Creating impact, recognition, and growth at scale.
Ambition itself is not the problem.
The problem is where we choose to start.
Too often, we design growth from the top down. We set outcomes before we establish foundations. We aim for high revenue without understanding customer motivation. We push for scale before building trust. We demand performance before clarity exists.
This is what I call a high floor.
When the starting point is set unrealistically high, failure becomes structural. Targets are missed not because people are incapable, but because the system was never designed to support them. Pressure builds quietly. Expectations rise faster than capability. And teams begin operating in survival mode.
Over time, fragmentation appears.
Departments disconnect.
Politics replace collaboration.
Blame replaces learning.
Leadership reacts by changing people instead of changing the model. Employees are fired, new ones are hired, strategies are rebranded — yet the same high floor remains. The cycle repeats because the architecture never changes.
What’s often missed is the hidden cost.
A system built on impossible starting points slowly erodes trust. People stop believing in targets they know they cannot reach. Respect diminishes when effort is constantly invalidated by unrealistic expectations. And when trust and respect disappear, value follows.
Reputation doesn’t collapse overnight.
It decays.
Growth is not about how high the bar is set.
It’s about whether the structure underneath can carry it.
A sustainable system starts lower than ambition demands — not because it lacks vision, but because it understands sequencing. Foundations first. Understanding before execution. Capability before scale.
The real discipline is not aiming higher.
It is designing growth that people can actually stand on.
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